Understand the Demographics of Channel and Chain Shoppers
Homescan® Account Shopper Profiler identifies the demographics of shoppers by channel and account, building a common language between Retailers and Manufacturers.

This insightful report provides a demographic profile of the customers Retailers depend on most for sales—core shoppers. It also pinpoints
opportunities to increase shopping frequency among occasional shoppers. Manufacturers can target product distribution and/or in-store promotional efforts by comparing brand buyers with Retailer demographics.

Both Retailers and Manufacturers can gain a solid understanding of the
types of shoppers attracted by Grocery, Drug, Mass Merchandiser, Dollar, Warehouse Club and many other trade channels and learn how shoppers differ across retail accounts and regions.

A comparison of Retailer A and Retailer B shoppers reveals the following differences: Retailer A Core Shoppers have higher household incomes, as evidenced by the fact that households with incomes of $40k+ account for 25% more of Retailer A dollar volume than would be expected (Dollar Index=125). In contrast, Retailer B Core Shoppers are somewhat lower income households with incomes of $20–39k, accounting for 39% more of Retailer B dollar volume than would be expected (Dollar Index=139).

Although spending among Core Shoppers is greater than Occasional Shoppers for both accounts, the dollar contribution among Core Shoppers is driven primarily by purchase frequency.

Account Shopper Profiler gives you:

• Shopper Insights templates to transform Account Shopper Profiler data into pre-formatted, presentation-ready text and charts.
• Immediate access to over 4,500 shopper groups.
• A fixed set of total shopping measures and demographics.
• Total U.S., 9 Census Divisions and 23 markets.
• Delivery via CD-ROM or ACNielsen Workstation Information*Server™.

Account Shopper Profiler helps you to:

• Understand channel and chain shoppers demographically to improve in-store promotional efforts.
• Gain valuable diagnostic information on multi-outlet shopping to learn how shoppers differ across retail accounts and regions.
• Pinpoint opportunities to increase shopping frequency among occasional shoppers.
• Target product distribution by comparing brand buyers with retailer demographics.