ACNielsen’s Affordable Answer to Category Management

ACNielsen’s Standard NITRO Category Management templates automatically generate graphs and tables, freeing up critical time for the sales analyst to focus on positive business opportunities. The result is a thorough, logical approach to category management.

Using ACNielsen syndicated point of sale scan data, NITRO Category Management Templates provide flexible selection variations:

• a category
  
• any combination of reports
  
• a target account
  
• a target account share goal
  
• a comparison market
  
• a category total
• up to 10 subcategories
  
• any number of manufacturers/brands
  
• a volume measure (units, eq units)
  
• a number of weeks
  
• an ending period

ACNielsen’s Standard NITRO Category Management Templates are designed to answer the following questions:

Category Overview

• What is the category structure?
• How is the category promoted/priced?
• Where are the opportunities?
• What driving factors exist for sales in this category?
• What trends exist in the category (promotional, competitive)? – Retailer/Competitive Market/Multi-outlet Promotional Overview
• How reliant is the category on promotions?
• How effective is each type of promotion?
• How does promotional activity compare to market competition?
  

Pricing Overview

• How does promotional and everyday pricing
  compare to the market?

Assortment Review

• Who are the gainers/losers vs. competitive market?
  
• What are item distribution and cumulative sales?
  
• What is the top/bottom item performance?
  
• Which items are new?
  
• Which items are not carried?

Key Business Applications

• Identify important category developments through a unique combination of graphical and textual presentations.
• Increase focus on the Category Management process while decreasing focus on time-consuming Excel and PowerPoint tasks.
• Enhance productivity through ACNielsen’s management of the training, distribution, and on-going support of the automated templates.
• Gain additional time to focus on the selling elements of the Category Management process.