Improve the success of your online campaigns
ACNielsen, the world’s leading marketing information company,
in partnership with Yahoo!, the number-one global Internet brand,
introduce Consumer Direct, the only service that allows you to identify
key consumer groups or segments on the Web, communicate directly
with them, and evaluate your results—all in one service offering.
Powered by ACNielsen’s Homescan® consumer panel and
using Yahoo!’s base of more than 100 million users, Consumer
Direct enables you to link detailed demographics and offline purchasing
behavior with online advertising exposure and activities. Through
advanced analytical modeling techniques, clients can target consumers
with compatible characteristics across Yahoo!’s vast user
base.
To date, Consumer Direct has helped charter members significantly
improve the effectiveness of their online campaigns. One client
experienced a lift of 70% in offline sales using Consumer Direct
to target and communicate to consumers via the Yahoo! platform.
If you are looking to find and reach online consumers to drive
your offline sales, Consumer Direct is for you. Talk to your ACNielsen
representative today to see how using Consumer Direct can strengthen
your company’s online marketing programs.
Consumer Direct lets you identify consumer targets and shopper
groups, communicate directly to them and evaluate their shopping
behavior in response to your campaign.
This offering is truly a new way to market to your consumers:
- Understand the propensity for an online user to purchase
offline
- Measure product usage among your online consumers
- Examine the online behavior of those who purchase your product
- Target consumers based on both online and offline behavior
- Execute continuity-based online media plans/promotions
- Evaluate the success of your programs (ROI)
This offering is truly a new way to market to your consumers:
- Understand the propensity for an online user to purchase
offline
- Measure product usage among your online consumers
- Examine the online behavior of those who purchase your
product
- Target consumers based on both online and offline behavior
- Execute continuity-based online media plans/promotions
- Evaluate the success of your programs (ROI)
