Powered by Homescan™
Understand Valuable Diagnostic Information on
Multi-outlet Consumer Behavior
Homescan® Consumer*Facts details household purchase
behavior and demographic profiles on an all-outlet basis. Category-
and brand-level detail within more than 1100 product groups and
categories is available.
Use the Consumer Purchase Dynamics provided to better
understand the underlying behavior and demographic composition
of your own brand franchise and those of your competitors.
Consumer*Facts gives you:
- Brand*Insights templates to transform ConsumerFacts data
into
pre-formatted, presentation-ready text and charts.
- Immediate access to over 1100 product groups and categories
with brand-level detail.
- A fixed set of basic purchase measures and demographics.
- Total U.S., nine Census Divisions and 23 markets.
- Delivery via CD-ROM or ACNielsen Workstation Information*Server.™
The chart reveals important diagnostic information:
• U.S. households spent nearly 49 million dollars on Brand
A products.
• Brand A held a 64.8% share of Widget dollar sales.
• 1.79 million households purchased Brand C at least once.
• 2.0% of U.S. households made a Brand D purchase.
• The average Brand D buying household spent $2.95 on Brand
D.
• Brand B buyers averaged 3.4 purchase occasions.
• Brand A and B attract shoppers with small family sizes.
ACNielsen Homescan™is the leading and premier provider
of household purchase and demographic information on consumer
trends. Insights are derived from panelists who use a patented
in-home scanner to record their changing attitudes, shopping habits,
product purchases and lifestyles. Results offer highly actionable,
demographically representative and nationally projectable consumer
knowledge to both the consumer package goods (CPG) and retail
industries.
