Convenience Store Measurement at the Local Level

With $50 billion in merchandise sales and 82,000+ retail units, Convenience Stores represent a large and growing channel. Historically, access to syndicated data for this channel has been limited...Until now.

ACNielsen Convenience Track™ measures retail sales performance and conditions in both traditional and petro convenience store segments. ACNielsen’s c-store sample has grown 120%, resulting in measurement of 30 local markets—the largest representative c-store sample available. Since less then 30% of all c-stores scan, in-store auditors use hand-held computers to capture UPC information electronically. In addition, ACNielsen has the ability to merge scanning and audit data in order to account for the growing trend in scanning penetration.

Convenience Track captures fast-moving c-store purchases that define the convenience store shopping trip. Products include carbonated and non-carbonated soft drinks, candy, gum, other tobacco products, frozen novelties and other top convenience store categories. ACNielsen will also collect specific client requested categories or market views.

Retailer Data Benchmarked to a Relevant Market

The ability to compare a retail account to a market is critically important for true category management applications. Convenience Track definitions align to local c-store markets for true account vs. channel comparisons. Over 95 retail-specific accounts for all major c-store categories are available. In addition, comparisons across channels such as food, drug, all outlet combine, independent grocers, etc., can be analyzed.*

*Food vs. c-store comparisons available in all 30 markets
Drug and all outlet combined available in select markets.

Understanding the C-store Environment:

• Who are the primary players?
• How are you performing? Is share up but volume down? Your competitors' shares?
• What are your retail prices? Your competitors' prices?

Convenience Track helps you with:

• Category Management—Analyze account to market comparisons and highlight mutual retailer/manufacturer opportunities.
  
• Business Tracking—Understand the
  market you compete in and analyze
  your performance.
  
• Assortment Optimization—Use local market UPC rankings (sales or velocity) to determine items to recommend and
  to identify product voids.
  
• ; Resource Allocation—Understand regionality to better allocate trade funds or regional marketing programs.