Track and analyze key trading partners from a corporate perspective
With consolidation so commonplace in the industry, more and more
retailers are operating multiple banners. Manufacturers are moving
toward a more centralized approach to servicing “mega”
retailers. Recognizing these trends and new information needs, ACNielsen
has introduced a new account level capability to enable macro retail
analysis and insights via Corporate Total Trading Areas.
ACNielsen Corporate Total Trading Areas are designed to meet
the needs of manufacturers and retailers managing their businesses
from a total corporate vantage point. A “Corporate Total”
is an aggregate account-level offering that is inclusive of all
banners owned by an individual corporate entity—reporting
a true total of sales and causal data. ACNielsen Corporate
Totals are constructed according to the retailer’s custom
definition in their preferred census view.
In addition to the Corporate Total Trading Area, ACNielsen has
developed comparative markets that are an exact match to the Corporate
Total geography. Retailer defined comparative markets help develop
“fair share” comparisons and provide a solid foundation
for selling and promoting merchandising programs.
ACNielsen Corporate Total Trading Areas give you:
- On-going reporting of sales and merchandising information.
- Comparative markets for benchmarking and competitive analysis.
- Centralized, database-resident market eliminating the need
for PC-based data dictionary solutions.
- Full fact sets including non-addable facts such as Distribution
%ACV.
- Standard delivery via PLDB and world-class DSS delivery tools.
Corporate Total Trading Areas help you to:
- Strengthen your relationship with key retailers by providing
valuable insights at the Total Corporate level.
- Understand the importance of
"mega” retailers to your brand or
category sales.
- Drill down from a Corporate view to individual banners to
identify key gaps and opportunities.
- Evaluate promotions for effective
trade management at the total
corporate level.
- Facilitate Headquarter-level strategic business direction
and in-depth
analysis at the individual retail trading area level.
