Delivering Consumer Insights Around The World
As the world moves closer to the concept of a single market, it
has become increasingly important for marketers to understand the
similarities and differences of actual consumer purchase behavior
in their franchises to help drive their businesses globally.
ACNielsen operates consumer panels in 21 countries around the
world. More than half of these countries are Powered by Homescan™
and use a patented/state-of-the-art in-home scanning technology,
called Homescan. The remaining countries use a diary/dustbin method,
called Homepanel.
Panelists record their purchases from each shopping trip, recording
price, promotions, and quantity purchased, as well as the age
and gender of the shopper. Purchases are collected from all outlet
types.
Global Consumer Panel Services help you to:
- Analyze different product assortments and pricing strategies
in developing countries compared to North America and Western
Europe.
- Create global strategies with different local marketing efforts.
- Identify opportunities for geographic expansion.
- Determine consumer penetration across borders.
- Understand who is buying your product, how often they buy
and what competitive products they purchase.
- Quantify the importance of loyal versus non-loyal buyers.
ACNielsen Homescan™ is the leading and premier provider
of household purchase and demographic information on consumer
trends. Insights are derived from panelists who use a patented
in-home scanner to record their changing attitudes, shopping habits,
product purchases and lifestyles. Results offer highly actionable,
demographically representative and nationally projectable consumer
knowledge to both the consumer package goods (CPG) and retail
industries.
