Focused Account Level Views
The growing presence of national drug and mass chains has prompted
a need for retailers and manufacturers to develop focused strategic
plans tailored to the needs of local areas and regions.
ACNielsen’s Government Defined Areas provide retailer-specific
sales and causal information for key drug and mass national chains
based on geographies defined by the four government census regions
and nine government census divisions (where available). These
common, syndicated geographies provide you with the tool to develop
strategic plans against granular retailer views. In addition,
true fair share analysis and benchmarking across retailers and
channels based on a common geographic definition is now possible.
Government Defined Areas give you:
- Granular views of large national retailers
- Benchmarking against grocery, drug or AOC Syndicated Government
Areas (separate purchase)
- Full fact sets to analyze distribution, pricing, volume and
promotional activity
Availability by Retailer:
- Albertsons Drug
- CVS
- Kmart
- Rite Aid
- Target
- Walgreens
Government Defined Areas help you to:
- Develop strategic plans tailored to the needs of local
areas or regions.
- Identify chain differences and areas of opportunity within
key regions.
- Conduct cross-retailer analyses based
on a common geography.
- Develop more focused regional marketing and merchandising
efforts.
- Enable strategic benchmarking across key national retailers.
- Align geographically to Homescan® syndicated deliverables
to facilitate enhanced Category Management.
