Homescan. The Acknowledged Panel Leader.
ACNielsen HomescanTM is the industry's only multi-outlet panel that captures all consumer package goods purchase information, as well as non-UPC coded random weight perishable products. Over the past ten years, the Homescan consumer panel has emerged as the premier consumer purchasing panel in the world. Its proven success and the value it brings to marketers has led to the development of ACNielsen Worldwide Consumer Panel Services, now providing key consumer insights in 18 countries, based on consumer purchase information from over 126,000 households globally.
All-Channel Coverage
A key advantage of Homescan is that it provides insights into buying behavior across every type of purchase channel: from warehouse clubs to convenience stores, from supermarkets to drug stores, from computer stores and mass merchandisers to mail order and the Internet. Using patented, state-of-the-art, in-home bar code scanners, ACNielsen Homescan provides our clients with valuable insights into consumer shopping behavior not available from any other source.
The ACNielsen Homescan panel is demographically balanced to represent the household population of the mainland U.S. It has long proven itself the definitive source for understanding consumer purchase behavior and shopping patterns for any segment of the population across all outlet types.
Homescan Syndicated Applications
ACNielsen’s Homescan syndicated applications help manufacturers and retailers
gain a better view of the types of consumers that purchase different brands and
categories, as well as where they shop.
The Homescan syndicated applications provide consumer insights for many different
manufacturer and retailer needs. Homescan Consumer Facts help you understand
how consumers shop your brand and the category, providing Raw Buyers and
Dollar Volume
Index for demographic groups across all outlets. Channel Facts will help you
understand how consumers shop and buy your category within a particular
retailer or account.
Account Shopper Profiler provides a view into what a retailer’s shoppers look
like, and can identify which of your brands match with their important customers.
Cross Outlet Facts can tell you the categories in which a retailer’s shoppers are
going elsewhere to buy.
