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Homescan Delivers Consumer Insights

Now you can understand total category purchasing from a single source. Tapping 61,500 demographically balanced U.S. households across 23 major markets, ACNielsen Homescan ties consumer purchase behavior with key demographic measures, by region.

Homescan® panelists scan items at home from each shopping trip—recording price, promotions and quantity purchased as well as the age and gender of the shopper. Since no store or cashier cooperation is necessary, purchases from all retail outlet types are captured, offering unique account/channel reporting capabilities.

The Homescan Consumer Panel gives you:

• All-outlet data including dollar stores, convenience stores and specialty outlets.
• A representative and projectable sample.
• National, regional and account-level reporting.
• Reporting of over 220 individual retail accounts plus their local market breakouts offering more retail granularity than any other scanning panel.
• On-going purchasing from the same households over time.
• Age and sex shopper classification for all shopping trips.
• Survey data to link attitude, usage and media habits with purchase data.
• Fresh foods and random weight purchases from a panel of 15,000 households.
• Insights into frequent shopper programs, method of payment and coupon usage.
• The Consumer Pre*View service providing insights into consumer’s future purchasing behavior.
• Rx/OTC Panel offering first-ever insights into consumer household and individual behavior for Rx and OTC products.

The Homescan Consumer Panel helps you to:

• Reveal the dynamics of consumer purchasing to determine who is buying your product, how often they buy and what competitive products they purchase.
  
• Quantify the composition of category
  or brand volume and the importance
  of loyal versus non-loyal buyers.
  
• Create marketing strategies to achieve volume growth or defend against competitive actions.
  
• Understand reasons behind period-to-period volume changes.
  
• Identify the demographics of category, segment or brand buyers.

ACNielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.