Understand Total Category Purchasing of Both UPC- and Non-UPC-Coded Products

Homescan Fresh Foods Consumer Panel measures total category purchasing of both UPC- and non-UPC-coded products. By measuring the performance of items sold by non-standardized weight, volume and quantity, the service provides a more robust and accurate view of the marketplace than has been available in the past.

Consisting of 15,000 households nationwide, the service provides a national and regional measure of sales volume and consumer purchase dynamics across all retail outlets. Eight local markets are also available (New York, Chicago, Los Angeles, Atlanta, Baltimore/Washington, San Antonio, Philadelphia and San Francisco). Tracking the same households over time lets marketers analyze the complete purchase mix of consumers, classify them based on actual purchase behavior and measure the impact of marketing efforts on purchasing.

Hard, Quantitative Data at the Consumer Level!

Using a scannable code book, members of the ACNielsen Homescan Consumer Panel use patented scanners to record actual volume (units or weight and dollars) of random weight and bulk purchases in the following categories:

• Bakery
• Coffee
• Fruit
• Poultry
• Candy
• Cold Cuts
• Meat
• Prepared Foods
• Cheese
• Fish
• Nuts
• Vegetables