Broader channel coverage for deeper insights into consumer segments
As the retail landscape continues to become more fragmented and
consumer choices more abundant, marketing plans must attempt to
leverage key consumer segments. ACNielsen’s Homescan Mega*Panel
will enhance your consumer understanding and enable the creation
of product and sales strategies to target diverse consumer groups.
Mega*Panel represents an unprecedented expansion to more than
double the size of our current Homescan consumer panel. The expansion
will bring with it local market measurement of 52 markets and
most major retailer trading areas, providing today’s manufacturers
and retailers with broader channel coverage for deeper insights
into key consumer groups.
Mega*Panel features:
- All-outlet data including dollar stores, club stores, hardware/home
improvement, pet and toy specialty outlets.
- Monthly retail account reporting for major chains including:
–Costco
–Petco
–Sam’s
–PetSmart
–BJ’s
–Toys ‘‘R’’ Us
–Family Dollar
–Home Depot
–Dollar General
–Lowe’s
- Capture of quantity, price, deal and frequent shopper information.
- Online survey capability with the ability to conduct tracking
studies for non–UPC-coded purchases such as beauty salon
visits and out-of-home food/beverage purchases.
- Increased sample density county coverage with the measurement
of 52 local markets and all major Retailer Trading Areas.
- Reduced standard error levels for volume and share estimates.
Mega*Panel will provide:
- More segments to target your most
valuable growth opportunity consumers.
- A stronger Wal-Mart read.
- More detailed channel and account reviews including Club
Stores, Dollar Stores and Home Improvement, Toy
and Pet Specialty outlets.
- Expanded geographic and retailer
consumer views including regional
analyses on slow-moving items.
- More granular category/segment, brand and item views
of consumer buying
behavior and attitudes.
- Hispanic, African American and Asian sub-panels including
total U.S. and major market reads.
- Larger consumer segments including
ethnic groups and households with teens, babies and seniors.
- Broader and more frequent reads of naturally occurring
marketing events such as advertising, couponing and new product
development.
ACNielsen Homescan™ is the leading and
premier provider of household purchase and demographic information
on consumer trends. Insights are derived from panelists who use
a patented in-home scanner to record their changing attitudes, shopping
habits, product purchases and lifestyles. Results offer highly actionable,
demographically representative and nationally projectable consumer
knowledge to both the consumer package goods (CPG) and retail industries.
