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Homescan™
A new product's success lies in its ability to attract
triers and to convert them into satisfied, loyal consumers. As
a marketer, you invest great amounts of time, money and effort
into such new product launches. You need a solid means of evaluating
your brand's introduction into the market.
With New Product Facts, you can keep better track of your new
product introduction, or a competitive entry, by providing data
on relevant market launches across all product categories.
New Product Facts helps answer many key questions.
- What kind of initial trial is acceptable for my new brand?
- How should trial in this category build each month?
- What kind of impact on trial and repeat can I expect from
promotional activities?
- What is the average repeat rate for similar products in the
market?
- Is my brand on target to reach market share objectives?
ACNielsen Homescan
is the leading and premier provider of household purchase and demographic
information on consumer trends. Insights are derived from panelists
who use a patented in-home scanner to record their changing attitudes,
shopping habits, product purchases and lifestyles. Results offer
highly actionable, demographically representative and nationally
projectable consumer knowledge to both the consumer package goods
(CPG) and retail industries.
