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Assess New Concept Viability
The most effective new product plan is one that incorporates a
comprehensive multi-step approach. To help minimize risk and maximize chances for success during the critical new product process, you need
the ability to make quick determinations on a concept's viability as a favorable business proposition. Those concepts showing positive signs of opportunity continue through the process with more detailed evaluations.
ACNielsen's New Product Qualifier, combined with ACNielsen BASES' new product tools, provide a powerful mix of benchmarking, forecasting, tracking and assessments to help you identify and maximize your
product's in-market potential.
New Product Qualifier is an interactive software tool providing valuable benchmarking and tracking capabilities for early concept
appraisals. Using historical trial and repeat data, (most robust compilation of new product launches over the past five years) benchmark-based simulations help marketers rule out early ideas and hone in on those opportunities most worthy of further concept testing via ACNielsen BASES. As part of the post-launch evaluation phase, New Product Qualifier provides monthly trial and repeat goals and purchase components to help track against in-market results, providing mission critical insights into the early stages of a new product national launch required for success.
New Product Qualifier helps answer questions like:
- What trial and repeat levels would need to be achieved in order to
meet business goals?
- What impact would varying trial and/or repeat levels have?
- Could goals be met if the number of additional repeats per
repeater changed?
New Product Qualifier combines relevant historical and current product launch
information into an easy-to-use and familiar interface delivered via CD-ROM.
New Product Qualifier helps you to:
- Use previous launch information for
early opportunity detection and
realistic goal setting.
- Access pre-launch assessments of
expected trial and repeat levels to
determine viability.
- Perform potential "what if" simulations of outcomes by adjusting buying rate
or penetration levels.
- Compare actual data to benchmarks as part of the post launch assessment
.
- Target distribution and advertising efforts towards attracting more triers and/or converting more repeaters.
ACNielsen Homescan is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner
to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.
