The ACNielsen Homescan® North American Consumer Panel

North American Homescan Market Summary Reports allow you to develop more effective marketing, promotion and merchandising strategies by leveraging powerful consumer insights for the U.S., Canada and a combined North American region.

Market Summary Reports help you to:

• Determine if a brand’s strength in the U.S. versus Canada is driven by high penetration or a strong buying rate.
  
• Understand if consumers are purchasing larger quantities per trip or buying less, but returning more frequently.

North American Homescan Demographic Profiles provide essential demographic information by region, supplying insightful marketplace information. Demographic Profiles help you to understand what type of household is currently shopping the category, their brands and the competition.

Demographic Profiles help you to:

• Understand if competitors draw the same type of households or if there are unique differences.
• Determine opportunities within specific demographic groups not targeted.

Comparative Trial and Repeat Reports help you to:

• Determine if a new product attracted a sufficient level of trial.

Key Business Benefits:

• Create sound North American marketing plans based on a complete understanding of how consumers shop your categories and how consumers respond to brands differently.
• Gain clear perspective on what drives volume in each region (penetration, frequency or purchase size) and develop appropriate brand strategy to address opportunities.
• Develop more effective marketing, promotional and merchandising strategies by leveraging powerful consumer demographics.
• Determine what causal factors are contributing to the differing levels of trial and repeat in the U.S. and Canada.