Homescan® Mega*Panel

Maximize Online Effectiveness For the CPG Industry
powered by ACNielsen & Nielsen//NetRatings

Homescan Online: The future of online measurement for the CPG industry

Successful online marketing requires a detailed understanding of how consumer retail purchasing relates to web usage behavior. Homescan Online is the first Internet measurement service to evaluate consumers’ actual off-line purchase behavior with their online surfing activity. Leveraging Nielsen//NetRatings, the global standard for Internet audience measurement, and ACNielsen Homescan, the authority on consumer behavior, a direct connection between online marketing activity and offline purchasing behavior is achieved for the first time.

Meeting Client Business Needs Is Paramount:

“The CPG industry has evolved online to a point where market research tools are critical in understanding consumer buying behavior on the web. We are looking forward to the Homescan Online service, which promises to deliver much needed research on how online consumers interact with CPG brands.”

–Universal McCann

Homescan Online gives you:

Access to a subset of Homescan’s longitudinal consumer panel with installed proprietary Nielsen//NetRatings software to capture all- outlet, off-line purchasing behavior linked with all-Internet surfing behavior.
NetFacts syndicated online deliverable, which intigrates web activity with ACNielsen-defined product groups and categories, providing an unparalleled analysis of buyer/web site visitation interaction.
Custom solutions, which include buyer segmentation of online behavior among high-volume brand buyers.
Ad effectiveness analyses to measure online ROI.
Media plans based on incremental buyers, maximizing the effectiveness of your reach and frequency.

Homescan Online helps you to:

Understand the role the Internet plays in the life of product purchasers. Pinpoint what sites are visited and quantify their significance to overall sales volume.
Create online strategies that are focused on the web surfing behavior of product purchasers.
Provide web publishers with a superior business development tool that will help drive advertising sales.

Homescan Online provides key insights into:

Consumer Segmentation and Targeting

How important is the Internet to my brand buyers?
- Are they online? How often?

Where can I find them?
- What surfing behavior differentiates my brands’ key consumer target versus my competitor’s buyers?
- What web brands, categories or channels attract higher volume buyers?
- What are the demographics of my online consumers and how are they different from my overall brand demographics? Which online demo- graphics drive the most volume?

Media Allocation

How do I allocate online spending relative to other media types?
What are the most efficient online sites to maximize buyer reach?
How can I create a media plan that is based on buyer behavior?

Advertising & Promotional Effectiveness

What is the ROI of my online media program? What can I do to improve this ROI?
What is the effect of my online CRM efforts?