Link Purchase Behavior with Consumer Attitudes
The ACNielsen Homescan™ Panel offers the unique capability to link purchase behavior with consumer attitudes, providing new insights into what drives product preferences.

Using a patented hand-held scanner, the ACNielsen Homescan Panel of 61,500 U.S. households record all UPC-barcoded products from every outlet. This same scanner is used to collect attitudinal and user information as well as information on non–UPC-barcoded products and services via barcoded surveys. Linking survey results with purchase information from the same households reveals many of the underlying “whys” surrounding consumer purchase behavior.

Custom Surveys
Custom Surveys typically focus on a specific topic/category for one marketer. Field to the entire 61,500 household sample, a subset, or a specific target group based on actual purchase behavior, demographics or other known characteristics.

Omnibus Surveys
Omnibus Surveys are one-page barcoded surveys that consist of one, two or three questions from several different marketers, thereby covering a variety of different topics. These surveys are mailed each month to alternating halves of the panel.

Panel Views Survey helps you to:

• Immediately target specific respondents based on geography, demographics and/or actual purchase behavior.
• Integrate survey data with purchase data to understand what drives consumer behavior.
• Identify consumer target groups and monitor behavior over time.
• Understand how attitudes impact behavior.
• Gain insight into the why behind the buy.