Homescan Rx/OTC Panel

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Rx Consumer*Facts

Understand consumer purchase behavior by ailment and medical condition
Rx Consumer*Facts details household purchase behavior and demographic profiles on an all-outlet basis for key ailment groups and Rx medicators.

Understanding the relationship between consumer ailment, Rx usage and OTC purchasing can help marketers:

Quantify ailment sufferer’s purchasing of key over-the-counter brands.
Analyze category or brand purchase frequency of medications used to treat specific ailments.
Pinpoint the total dollars spent on a brand by ailment sufferer groups.
Evaluate the demographic characteristics of households who buy a particular Rx brand.

Point-in-time surveys are fielded to the entire ACNielsen Homescan panel to identify sufferers and non-sufferers of major ailments as well as those households that use an Rx prescription product.

Rx Consumer*Facts give you:

Category and brand-level purchasing within more than 1,000 product categories for each of the key ailment and Rx medicator household groups.
Access to 33 ailments and 62 market-leading Rx medicator groups
Total U.S.—All Outlets
Delivery via ACNielsen Workstation Information*Server™ or Excel files

Rx Consumer*Facts help CPG Manufacturers to:

Quantify if your brands are getting their “fair share” of purchasing among key sufferer groups (e.g., Do cholesterol sufferers purchase your brand of cereal as often as the competitor’s products? If your brand targets cholesterol sufferers, is low penetration or buying rate driving this underdevelopment?).
Target marketing efforts (positioning, media, print advertising, etc.)
to seize new opportunities.
Develop a demographic fit of Rx brand buyers with their OTC counterparts.
Determine if Rx users also use OTC medications to treat their ailment. Does an Rx/OTC switch pose a threat to your brand?
Pinpoint new product development opportunities. Understand which products are most often purchased by particular sufferer groups.

Rx Consumer*Facts help Retailers to:

Identify new items to stock to better serve ailment-based market segments. (e.g., Which products are purchased most often by high blood pressure and high cholesterol suffers?)
Develop display and cross-merchandising opportunities based on the products purchased most often by ailment groups and coordinate with events (e.g., in-store diabetes screening and awareness event).

Rx Consumer*Facts help Rx Manufacturers to:

Understand if ailment sufferers are using OTC products in similar categories. If so, which OTC brands are they using? Does this vary by Rx medication?
Determine if Rx brand users are purchasing “healthy” food products.
Pinpoint which channels my brand buyers typically shop if my brand switches from Rx to OTC.
Explore the demographic profile of my Rx brand. How does this compare to the competition?
Determine if my DTC advertising is being directed to the correct target.

Rx Consumer*Facts helps you to:

Identify the potential for increased sales by quantifying whether your OTC brands are getting their fair share of purchasing among key sufferer groups.
Identify categories and brands (outside of OTC) that appeal to key sufferer groups.
Segment the market by ailments suffered and understand cross-category purchasing needs of sufferers.
Understand and position against dual usage and replacement decisions for OTC and Rx.
Profile the demographic fit of sufferers/Rx users with their OTC counterparts.

ACNielsen Homescan™ is the leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panelists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.