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Identify the potential for increased sales at the patient level
The Homescan® Rx/OTC Panel focuses on the consumer and provides
first-ever insights into consumer usage and purchase behavior for
Rx and OTC products. It is the only service that can provide longitudinal
data to address issues such as:
- Key purchase influences, including the impact of direct-to-consumer
advertising, the Internet and patient samples
- Compliance/persistence
- Concomitant Rx/OTC usage
- Brand retention/switching
Gain an integrated understanding to drive growth
The patient speaks with the Homescan Rx/OTC Panel! Go directly to
the source to gain insight into consumers’ ailments, usage
and concomitant patterns. Discover the specific reasons for non-compliance
and discontinuance and understand the relationship between Rx and
OTC purchasing. ACNielsen uncovered key knowledge gaps in the industry
and designed a service that uniquely fills these voids.
The Homescan Rx/OTC Panel gives you:
- Longitudinal tracking panel of 36,000 individuals among 15,000
nationally representative U.S. households.
- Measurement of over 540 drugs and 50 ailments.
- Same households reporting purchases of both Rx and OTC medications
as well as all UPC food and other household items.
- Extensive attitude, demographic and behavior linkages.
- Annual survey of 90,000 individuals.
Uncover key knowledge gaps for understanding persistence/compliance
Learn from patients why they…
- Take less than prescribed, or
- Stop taking medications before finishing.
And learn if it was due to…
- Side effects
- Convenience
- Cost
- Taste
- Simply forgot
- Don’t need
- Taste/form
- Too complicated
- Negative news
- Full dose not needed
- Did not work • Don’t need
- Prefer not to use medications
- Don’t understand need
- Switched to another medication
The Homescan Rx/OTC Panel helps you to:
- Measure Rx and OTC brand performance within an expanded competitive
set-one that can include Rx and OTC products.
- Identify the potential for increased sales by quantifying
patient compliance and persistence for drugs and the specific
reasons why users fall out of compliance.
- Quantify the productivity of Rx and direct-to-consumer marketing
efforts aimed at the patient, including conversion rates for
patient samples.
- Understand and position against dual usage and replacement
decisions for OTC and Rx.
- Segment market by ailments suffered and understand cross
category purchasing needs of sufferers.
- Measure trial and repeat and source of volume analyses for
new Rx and OTC switch products.
- Segment and profile sufferers, medicators and Rx/OTC brand
users.
ACNielsen
Homescan™ is the leading and premier provider of household
purchase and demographic information on consumer trends. Insights
are derived from panelists who use a patented in-home scanner
to record their changing attitudes, shopping habits, product purchases
and lifestyles. Results offer highly actionable, demographically
representative and nationally projectable consumer knowledge to
both the consumer package goods (CPG) and retail industries.
