Account-Level Information for the Liquor Channel
ACNielsen LiquorTrack account-level information for the liquor channel
is available for many of the key liquor chains across the U.S.,
including one of the largest liquor chains, ABC Wine & Spirits.
LiquorTrack provides the most complete chain-level information
for alcohol beverage categories—including mixers. This census-based
service gives manufacturers and distributors the level of detail
necessary to implement successful category management and micro-marketing
initiatives.
LiquorTrack Chain-Level Information Gives You:
- Census detail to evaluate marketing tactics on a store-by-store
basis.
- Total Florida geography enabling a view of the market as
the
retailer sees it.
- Complete volumetric fact set to establish a common frame
of reference for category management implementation.
- The option to output data to your existing database or to
a spreadsheet.
- Compatibility to all ACNielsen NITRO deliverables to enhance
analytic and strategic insights.
LiquorTrack helps you to:
Evaluate your sales performance in
one of the largest liquor store chains
in the U.S.
Pinpoint channel opportunities by
comparing performance across grocery, supercenter/mass merchandiser,
drug, convenience and liquor channels.
Apply category management applications in the liquor
channel.
Build retailer relationships with
fact-based selling.
