What is Category Planner?
The consumer packaged goods environment is complex and constantly evolving. The need to quickly identify and respond to key trends and changes in the marketplace is vital.
ACNielsen's Category Planner provides a comprehensive view across all product categories, brands, items and channels. Using Category Planner, users can understand industry trends, track the performance of competing and adjacent categories and measure the effects of competitive new product introductions.
Category Planner harnesses the power and flexibility of the Internet, making report selection and downloading effortless. And, since Category Planner reports are delivered as Microsoft Excel files, analysis and manipulation can be completed in a familiar, usable format.
Applications
- Identify trends and sales performance of potential merger and acquisition candidates
- Analyze key product characteristic trends such as flavor, size, package type, etc.
- Identify new product development opportunities
- Understand secondary and competing category performance
What's New
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Discover the new features with this quick list of what has been added to Category Planner.
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Explore the capabilities of Category Planner.
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Competitive Edge
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Reviews
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See how Category Planner stacks up against the competition.
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Find out what major publications have to say about Category Planner.
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Image Gallery
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FAQ
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See how Category Planner looks and functions.
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Read the Frequently Asked Questions about Category Planner.
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System Requirements
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Technical Support
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Find out what you need to use Category Planner.
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Get the answers to your questions about Category Planner.
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