A Brief Overview
ACNielsen, a VNU company, is the world's leading marketing information
company. With 21,000 employees worldwide offering services in more
than 100 countries, ACNielsen provides market research, information,
analysis and insights to the consumer products and service industries.
Clients rely on ACNielsen's market research, proprietary products,
analytical tools and professional service to understand competitive
performance, uncover new opportunities and to raise the profitability
of their marketing and sales campaigns.
ACNielsen at a Glance
Retail Measurement
Retail measurement provides continuous tracking of consumer
purchases at the point of sale through scanning technology and in-store
audits. Clients receive detailed information on actual purchases,
market shares, distribution, pricing, and merchandising and promotional
activities. Available in more than 80 countries.
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Clients
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Principal Brands
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Primarily manufacturers and retailers of fast-moving
consumer goods (FMCG)
Non-FMCG industries such as athletic footwear, computers,
toys and videos
In the entertainment industry, motion-picture studios,
distributors and exhibitors
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SCANTRACK scanning-based retail measurement services
MarketTrack dual audit/ scanning retail measurement
services
ACNielsen Market Decisions Merchandising Audit Service
SPACEMAN merchandising services
INF*ACT Workstation and related decision-support services
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Details of Retail
Measurement Services
Consumer Panel
Consumer panel services provide detailed information on actual
purchases made by household members, as well as their retail shopping
patterns and demographic profiles. Covers 126,000 households in
18 countries.
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Clients
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Principal Brands
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Primarily manufacturers and retailers of fast-moving
consumer goods
Non-FMCG industries such as computers, videos and music
CDs
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Homescan scanner-based consumer panel services
Homepanel diary-based consumer panel services
Trade Planner consumer panel services for retailers
Consumer*Facts and Channel*Facts syndicated information
services
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Details of
Consumer Panel Services
Customized Research
Customized research services include quantitative and qualitative
studies that deliver information and insights into consumer attitudes
and purchasing behavior. Other studies measure customer satisfaction,
brand awareness and advertising effectiveness. Simulated test-marketing
services are used to launch new products or reposition existing
brands. Available in more than 60 countries.
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Clients
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Principal Brands
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A wide range of industries, including
fast-moving consumer goods, computers, telecommunications,
financial services, automotive, travel and leisure, and
more
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Customer eQ customer satisfaction research
Winning B®ands brand equity research
BASES simulated test-marketing services
ACNielsen Market Decisions live/in-store test marketing
service
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Details of Customized
Measurement Services
Additional Services
In addition, ACNielsen markets a broad range of advanced merchandising
and decision support
software and modeling
and analytical services as well as services that provide a
global perspective. These products, used in conjunction with
the services described above, help clients integrate large volumes
of information, evaluate it, make judgments about their growth opportunities
and plan future marketing and sales campaigns.
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